A friendly, community-oriented brand for a New River Valley Staple.
Greenhouse Boardshop serves Southwest Virginia with skateboards, snow boards, and screen printed apparel. Greenhouse has served Blacksburg, VA and the surrounding area ever since 1984. Greenhouse has become the supreme board shop for those looking for community and Blacksburg culture.
As an unsolicited redesign, I went out to research who Greenhouse Boardshop was and the experience of the store itself. Going in to the store, there was just an air of small town coolness. This was the place where if I were a skater kid in Blacksburg, I’d hang out. The interior was cozy and intimate, and the merchandise was, for a lack of better words, sick
Branding
As an unsolicited redesign, I went out to research who Greenhouse Boardshop was and the experience of the store itself. Going in to the store, there was just an air of small town coolness. This was the place where if I were a skater kid in Blacksburg, I’d hang out. The interior was cozy and intimate, and the merchandise was, for a lack of better words, sick
Branding
A new redesign of Greenhouse Boardshop was needed to update the brand identity from a slew of different graphics that are used without consistency as seen on the right. The former logos are a few of the multiple interactions that the shop typically goes through-different on apparel, signage, and advertisements. Super cool, showing a lot of personality, but also failing to remain consistent and having issues with physical printing.
.
hi, thanks for scrolling to the bottom :)
Jump to top of page
Jump to top of page