Modernizing the classic college kid meal to become it’s true form.

The brief was simple: redesign a brand close to your heart to something it doesn’t currently represent. As a proud Maruchan Instant Ramen enjoyer, I knew that this cult classic needed a more distinct look that represented the true comfort feelings of the brand in an oversatured market filled with authentic flavors and their wannabes.

The brand needed pizzazs. It needed flavor. It needed, the bad boys of ramen.

But first, let’s see how it all began.





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