About




Who is Micah’s Backpack?

By partnering with 10 Blacksburg schools, Micah’s Backpack provides direct food assistance for students who are experiencing food insecurity.

Project

During DesignUP, a 1 day design-a-thon for nonprofits/charities, a team of designers helped uplift the Micah’s Backpack’s digital and print needs.

Deliverables//
  • Website Redesign
  • Brochure
  • Social Media Posts
  • Brand  Style Refresh

Team//
 Kensley Bullins, Sydney Johnson, Rachael Quan, Devina Bawa, Crystal Cho, Kenedi Brundage

UI/UX Non-profit

  As someone heavily involved in my community, it was an honor to be able to help a nonprofit I had personally volunteered at for the past 3 years! I was able to bring first hand experience of what the program does, as well as an established relationship with the nonprofit’s director, John (guy with the cool beard in the middle).

The brand needed a facelift...

A lot of Micah’s Backpack as a brand was already established within the community. But for accessibility purposes and having a cohesive look, there was room to improve on making it cohesive and purposeful.

Old Website



The goal of a website facelift was to be able to allow potential volunteers and donors to find information quickly, as well as get updates in a timely manner. The primary place for updates was Facebook, which made the website’s relevancy feel like unutilized spaced. We decided to make it focused on learning about the organization, as well as work well with current social media.

Website Redesign




Brochure


Social Media Posts





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