PICX is an upcoming mobile and desktop platform that allows anyone to gain access to copyright free, real time photos of the latest sporting events, news, and celebrities.
An advertising campaign was created for the months of February and March of 2023, including a brand identity, social media, giveaways, sizzle reel, and marketing strategy.
The new platform was a dynamic force in the scene, used by content creators and fans alike. PICX, while one of the first real time, copyright free photo spaces was authentic in nature. And the last goal was to emphasize the innovative reach and revolutionary change PICX wouold bring to the photography industry.
UI/UX Branding Motion Marketing
The PICX logo incorporates an X as well as an athlete focuses on the true stars of the app-the people of PICX. The athletes, the fans, and the niches people are interested.
Why wouldn't the logo highlight the true focus of the app? I chose to keep the X moniker while expanding from pixels to show an athlete, an influencer, and most importantly a mascot for PICX.
(jk, this is to show you applications of how the logo can be used for a multitude of sports and celebrity photographs to create a consistent and custom brand identity for a multiude of subjects.
The 2 main events for the launch of the app were to focus on the Superbowl LVI and March Madness. PICX would host giveaways, scavenger hunts, and other engaging content. The main targeted platforms were: Instagram, Twitter, Facebook, Youtube, and Linkedin.
PICX would partner with social media influencers in order to spread the word on copyright infringement for sports as well as gaining access to photos of your favorite athletes.
Edited by Emma Eisenbeiss and Rachael Quan. Created in Premier Pro and After Efects.
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